Agency: The Branding Letters (Milan, Italy)
Client: Esselunga (Italy)
Project: COFFEE TOP ESSELUNGA (Moka 100% Arabic)
Year: 2021
About the project
An elegant ink hand-drawing style characterise the illustrations for the packaging restyling of LINEA TOP ESSELUNGA.
In this case, botanical and realistic illustrations of coffee-related elements decorates the back sides of the product CAFFÉ PER MOKA 100% ARABICA: some coffee fruits, plantations and grains, a cup of coffee and the traditional moka.
Coffee plantations
Coffee plant with fruits
Front side of the packaging for CAFFÈ PER MOKA 100% ARABICA ESSELUNGA TOP
Back side of the packaging with the illustrations